Accidental Void
NOTES: New Coke: Project Kansas: How to Sell a Void and Get Punched in the Mouth
Coca-Cola sold a void and got punched in the mouth. How the New Coke disaster proved you can't prune human grit from the data. Pure corporate hubris.
Marcus
Marcus is a forensic engineer of the discarded. He built the "Ostrich Algorithm" in 2024—a noise filter turned muzzle. Living in "optimized" agitation, he sifts through toxic debt and rotting hardware to name the wreckage, not save it.
Tech Failure
NOTES: Ginkgo Bioworks: Ginkgo's Robot Farm is Watching an Empty Sewer
Ginkgo Bioworks is burning $150M on a robot farm watching a dry sewer. Behind the corporate spin, it's a high-tech dog's breakfast of canceled projects.
Apple
NOTES: Apple (Vision Pro): Apple’s Vision Pro is a Biometric Vampire
Is Apple's Vision Pro a biometric vampire? We break down the thermodynamics of spatial computing and the severe privacy costs of strapping a high-powered computer directly to your face.
Data Centers
NOTES: G42 (UAE): The Sovereign Silicon Fleecing
Examining the physical reality of Sovereign AI. When nation-states trade oil futures for massive GPU clusters, the hardware supply chains and cooling systems become heavily leveraged
Plastic Wiretap
NOTES: The Tamagotchi: The 16-Bit Grift: How Bandai Turned Your Kid's Pet into a Plastic Wiretap
Bandai's Tamagotchi Paradise is a 16-bit grift. From 4-minute parasocial latency to auctioning your kid's empathy, uncover the truth of this wiretap.
Britpop Swindle
NOTES: Britpop Shield: The Britpop Shield Ledger
Cool Britannia was a scam. Discover how MI5 sold you a Union Jack, crushed Shoegaze, and left you paying the water bill in a cheap parka. Grab a coffee.
Silicon Valley Hubris
NOTES: Quibi: Profit Margin Of Nothing
Battling Sedona humidity and lukewarm coffee, Marcus breaks down Quibi's $1.75B Pet Rock grift and why 2026 AI video bros are selling you empty boxes.
High-Bandwidth Tomb
NOTES: Paradromics : The Silence Between Signals
Paradromics promises seamless BCI integration, but your brain's firewall is building a high-bandwidth tomb. A dog's breakfast of tech-fail and digital rot.
GPU Burn Rate
NOTES: Weights & Balances: Auditing the Phantom Burn
Smell the ozone in the Mission? We're burning millions in GPU-hours to log AI hallucinations. There's always money in the CoreWeave banana stand.
Tech Fail
NOTES: Schneider/ABB: The Concrete Fever Dream
Schneider Electric isn't the Nvidia of infrastructure; it's a plumbing crisis in a software suit. Why the AI hardware boom is literally melting the floor.
Ancestral LARP
NOTES: The Paleo Diet: The Ancestral Margin Call
The caveman is cactus. How a GLP-1 pill popped the $18 bison bubble, liquidating the ancestral LARP and leaving biohackers with Stone Age fractures.
Dynatrace
NOTES: Dynatrace: The Deterministic AI Grift
Unpacking the deterministic AI grift at Dynatrace. When an agentic operations system burns GPU cycles and hallucinates root causes, the resulting technical debt falls squarely on the shoulders of on-call engineers.